The race is definitely on. Everyone wants a blog, or some kind of personal virtual real estate address to call their own OMG Blog. A personal blog is a good way to get that piece of the world wide web, but there is also a debate about wether this is good or bad for business, and how much information you should put on it. As a business person, your first question may be simply this; “Will a personal blog help my business or hurt it?”. After watching the latest trends, and looking objectively at the issue, I have concluded that a personal blog is a great tool which can enhance or improve any business you have online and help your long-distance relationships.
If you have several websites that make you money, a personal blog is the one place where you can speak your mind, without having to conform to a theme or the vagaries of your potential customers. In this way you can test anything you want, without giving up revenue for the sake of testing. If your views are political in nature, for example, you can keep these comments personal, without sacrificing your principles for money.
Some customers may not like your views, but on other portals where they spend money with you, they may have no idea that you are the same person selling them computers or software. But your opinions are not the only things you can test on a personal blog. You can test software, scripts, themes, and even different business models. If something is not a good fit for your customers, you will know it before you spend big money rolling out a product nobody wants.